Let’s skip the “what is geofencing?” talk—you already know it’s not a sci-fi movie. Here’s how local retailers are using

In today's unpredictable economic landscape, medium-sized businesses face unique challenges. You're large enough to feel market fluctuations acutely but may

The Mobile Attention Challenge Let's face it: we're all glued to our phones. The average American spends over 4 hours

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Introduction: A TV Revolution It’s time to face the facts—traditional TV advertising is losing its grip, and it’s not just

Introduction: Let’s Get Streaming!In the ever-evolving world of advertising, it’s easy to get tangled up in the jargon. Two terms

If you’re still clinging to traditional advertising methods like TV commercials and print ads, it’s time to step into the

Introduction: Your Customers Are Nearby… But Are You Even Saying Hello? If your business relies on local foot traffic, service

Introduction: Your Audience Ditched Cable—Why Haven’t You? Let’s face it: cable TV is the landline of video entertainment. If you’re

Introduction: So… You Think You Know Programmatic? Let’s not beat around the digital bush. You’ve probably heard that programmatic marketing