Case Studies – Bowman Advertising

Case Studies

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Car Dealership Captures Competitor Traffic

A regional auto dealership needed to drive more in-person visits—but traditional advertising wasn’t cutting it. Using advanced geofencing technology, we targeted shoppers visiting nearby competitor dealerships. Mobile ads were delivered in real time while customers were on-site, then retargeted across their devices afterward. This hyper-local, behavior-based approach ensured the right message reached the right people at the right time.

University Cuts Application Costs Significantly

A major university aimed to increase graduate program applications while keeping acquisition costs under strict limits. By using search retargeting and localized creative customized for six key campus regions, the campaign connected with high-intent prospects more effectively. Real-time multivariate optimization helped stretch the media budget, enhance ad relevance, and drive meaningful engagement at scale.

Financial Services Company Breaks Through Saturated Market

In a highly competitive financial services market, the goal was to drive more qualified site traffic without overspending. The strategy combined search retargeting with high-volume ad delivery, leveraging precise keyword targeting, strategic dayparting, and recency filters. This ensured ads reached the most engaged users at the most impactful times—maximizing relevance while minimizing waste.

Financial Services Firm Lowers CPA with Precision Targeting

To launch a new mobile banking app across multiple states and branches, a financial services firm needed to drive conversions efficiently. By leveraging pixel tracking and behavioral data, we built highly targeted audience segments. Combining search retargeting with contextual targeting allowed the campaign to engage users based on both demographics and intent—ensuring the right message reached the right audience at the right time.

Credit Union Reaches Retirement Planners Effectively

A financial services brand aimed to raise awareness and drive new memberships by targeting users nearing retirement. The campaign combined search retargeting, site retargeting, and mobile geo-optimization to reach this specific audience effectively. Early performance data informed adjustments to keyword targeting, domain blacklisting, and ad frequency caps, refining the campaign in real time. As a result, click-through rates hit the high end of industry standards, and overall performance improved thanks to smarter, more precise audience targeting—proving that financial institutions can gain a competitive edge through optimization.

Resort Company Triples Click Performance

To build brand awareness and promote a limited-time offer to outdoor travelers, the campaign used search retargeting, contextual targeting, and geo-fencing near recreational areas. Ongoing keyword and creative optimizations kept the ads relevant and engaging. The result: a CTR more than 3X the original goal, with efficient performance across regions—showing how seasonal and tourism-based brands can maximize impact with smart targeting and real-time adjustments.

Tourist Company Increases Off-Season Bookings

To drive off-season traffic and build travel booking awareness, the campaign used search and site retargeting to reach users in the research phase. Targeting key travel blogs and expanding to international content helped boost scale. With a CTR well above industry average, the campaign gained enough momentum to extend into peak season—proving that smart targeting keeps brands top-of-mind, even during slower periods.

Boutique Store Boosts Brand and Foot Traffic

To capture prom shoppers and boost both online interest and in-store visits, the campaign used a mix of keyword contextual, site retargeting, and geo-optimized targeting. As it ran, creative updates and regional performance trends informed ongoing adjustments. The result: a CTR more than twice the industry average, with strategic budget shifts driving stronger results in top-performing markets—showing how boutique and seasonal brands can win big with localized, responsive advertising during key shopping periods.

E-Commerce Pet Brand Grows Sales with Geo Targeting

To boost sales and visibility among pet lovers, the campaign used geo-fencing around pet clinics, humane societies, and retail stores. Fast learning cycles refined keyword targeting and ad placements to better align with buyer behavior. The result: a CTR more than double the original goal, with clear lifts in both awareness and transactions—proving that for e-commerce brands with passionate audiences, geo-targeting and intent-driven optimization deliver real ROI.

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