How Geofencing Advertising Actually Gets Real People Into Local Stores
Let’s skip the “what is geofencing?” talk—you already know it’s not a sci-fi movie. Here’s how local retailers are using it to fill their aisles with actual humans and not just digital wishful thinking. Tired of Paying for Clicks That Never Walk In? Us Too. Let’s be real: If you’re a local retailer, you’re not […]
Winning With Data: Smart Ad Strategies for Medium-Sized Businesses Facing Economic Uncertainty
In today's unpredictable economic landscape, medium-sized businesses face unique challenges. You're large enough to feel market fluctuations acutely but may lack the massive reserves of enterprise companies to weather extended downturns. The good news? Data has democratized advertising effectiveness, allowing savvy mid-market players to compete through precision rather than sheer spending power. At Bowman Advertising, […]
Cutting Through the Noise: Tips to Make Your Mobile-First Ads Stand Out (Without Breaking the Bank)
The Mobile Attention Challenge Let's face it: we're all glued to our phones. The average American spends over 4 hours daily on mobile devices, frantically scrolling, tapping, and swiping through a tornado of content. For advertisers, this presents both an opportunity and a massive challenge. Your ads are competing not just with other brands, but […]
Beyond TV: Reaching Your Audience Where They Stream, Play, and Scroll
Remember when reaching your target audience was as simple as buying a TV spot during prime time? Those days are long gone. Today's consumers are everywhere—binge-watching their favorite shows on streaming platforms, competing in mobile games, and endlessly scrolling through social feeds. For advertisers, this fragmentation presents both a challenge and an opportunity. While traditional […]
The CTV & OTT Advertising Tactics That Are Crushing Traditional TV Ads!
Introduction: A TV Revolution It’s time to face the facts—traditional TV advertising is losing its grip, and it’s not just a fluke. While people used to gather around the living room for that must-watch primetime show or Super Bowl commercial, today’s audiences are more likely to be binge-watching their favorite series on a smart TV […]
CTV vs. OTT: Understanding the Difference and Why It Matters for Your Strategy!
Introduction: Let’s Get Streaming!In the ever-evolving world of advertising, it’s easy to get tangled up in the jargon. Two terms that frequently get thrown around are CTV (Connected TV) and OTT (Over-the-Top) advertising. While both represent a shift away from traditional TV and allow brands to reach consumers in innovative ways, they aren’t quite the […]
The Unique Power of CTV: Reach Your Audience Where They Spend Their Time!
If you’re still clinging to traditional advertising methods like TV commercials and print ads, it’s time to step into the future with Connected TV (CTV) advertising. Let’s face it – your audience isn’t flipping through channels anymore. They’re streaming their favorite shows, binge-watching the latest series, and catching up on videos across a variety of […]
Are You Missing Out on Local Customers? Here’s How Geofencing Can Help!
Introduction: Your Customers Are Nearby… But Are You Even Saying Hello? If your business relies on local foot traffic, service calls, or community engagement, here’s a hard pill to swallow: You might be invisible to the very people who live, work, and shop right around the corner. Now before you go blaming your signage, slow […]
The Power of CTV & OTT Marketing: Reach Your Audience Where They Spend Their Time!
Introduction: Your Audience Ditched Cable—Why Haven’t You? Let’s face it: cable TV is the landline of video entertainment. If you’re still pouring money into traditional TV ads hoping your audience will catch your commercial between a rerun of Friends and a local news report, you might be… well, missing the point (and the audience). Viewers […]
The Hidden Truth About Programmatic Marketing: What You Need to Know to Succeed!
Introduction: So… You Think You Know Programmatic? Let’s not beat around the digital bush. You’ve probably heard that programmatic marketing is the future. Correction: it was the future about five years ago—now it’s the present, and if you’re not using it correctly, you might be leaking ad dollars faster than a broken funnel. While programmatic […]