OTT/CTV Advertising

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Smarter Streaming Ads

Traditional TV ads are expensive, broad, and hard to measure. With OTT/CTV advertising, your video ads appear on platforms like Hulu, Roku, and YouTube TV—targeted by zip code, household income, and behavior. You’ll know exactly how many households saw your ad and who took action. We combine the storytelling power of television with the precision of digital, offering premium placements, advanced audience targeting, and measurable results—including reach and even foot traffic to your business.

Unlike traditional channels, OTT/CTV lets you reach cord-cutters and on-demand viewers on their favorite streaming platforms. Whether you’re building brand awareness or driving action, this flexible medium allows for tailored messaging and better ROI. With real-time analytics, you can track performance, optimize campaigns, and see clear, measurable results.

Stream Smarter with OTT Advertising

Bowman Advertising helps you reach your audience on streaming platforms with data-driven OTT campaigns. Show up on smart TVs, apps, and devices while viewers watch their favorite content. With precise targeting and real-time optimization, we maximize your ROI and keep your brand front and center.

Frequently Asked Questions

Q1: What is OTT/CTV advertising?
A: OTT (Over-the-Top) and CTV (Connected TV) advertising refers to video ads delivered through streaming services and smart TVs, rather than traditional cable. This allows you to reach audiences watching content on platforms like Hulu, Roku, YouTube TV, and more.

Q2: How is OTT/CTV advertising different from traditional TV ads?
A: OTT/CTV advertising offers advanced targeting based on demographics, interests, and location, so your ads reach only the most relevant viewers. Unlike traditional TV, you get transparent reporting and can directly measure engagement and ROI.

Q3: What kinds of businesses benefit from OTT/CTV ads?
A: OTT/CTV is effective for both local and national businesses aiming to boost brand recognition, drive foot traffic, or increase online conversions. It’s especially valuable for companies wanting to reach cord-cutters and audiences who prefer streaming over cable.

Q4: How do you measure the ROI of an OTT/CTV campaign?
A: We use advanced attribution and analytics tools to track key metrics like view-through conversions, website visits, store visits, and direct sales resulting from your ads. You’ll receive clear, actionable reports showing exactly how your investment impacts your business.

Q5: Can I target specific geographic areas or audiences with OTT/CTV?
A: Yes! One of the biggest advantages of OTT/CTV is precision targeting. You can reach viewers in specific zip codes, cities, or neighborhoods, and tailor your ads to particular demographics or interests.

Q6: Is OTT/CTV advertising expensive?
A: OTT/CTV campaigns are highly efficient because you only pay for impressions that reach your defined audience. We work with you to set a budget that aligns with your goals and delivers maximum return on ad spend and is a fraction of the cost of traditional TV ads.

Q7: How soon can I see results from an OTT/CTV campaign?
A: Businesses can usually see increased engagement, website visits, or store traffic within weeks of launching a campaign. Exact timing depends on your goals, creative, and audience, but OTT/CTV is designed for measurable, timely impact.

Q8: How do I get started with OTT/CTV advertising?
A: Book a free strategy call with our team. We’ll help you identify your goals, select the right platforms, and develop a campaign that delivers real, trackable results for your business.

Make your brand binge-worthy.