Geofencing Advertising

Beyond: What You Don’t See

Smarter Targeting with Geofencing

Running ads to everyone is costly, inefficient, and hard to measure. With geofencing, your ads reach only those who’ve physically visited specific buildings, neighborhoods, or competitor locations—people more likely to convert. We create custom campaigns based on real-world behavior, delivering mobile ads in real time and tracking whether users walk into your store or clinic afterward. It’s targeted, measurable advertising that bridges the gap between digital engagement and in-person action.

Geofencing gives you a competitive edge by focusing your ad spend on high-intent audiences—people already showing interest by where they go. Whether it’s targeting competitor foot traffic, event attendees, or nearby shoppers, we help you engage them at the right moment with the right message. The result? Less waste, more conversions, and clear insight into what’s driving real-world results.

Geofencing Simplified

Reach your ideal customers the moment they enter key locations—competitor stores, events, or city blocks—with hyper-targeted, real-time ads. Bowman Advertising’s geofencing solutions deliver big-brand precision without the big-brand cost. We handle setup, creative, and optimization to help you convert more, spend less, and outsmart the competition.

Frequently Asked Questions

Q1: What is geofencing advertising and how does it work?
A: Geofencing advertising uses virtual boundaries—called geofences—around specific physical locations. When a potential customer enters or exits these areas, they receive targeted digital ads on their mobile devices. This allows your business to reach the right audience at the right place and time, maximizing the effectiveness of your ad spend.

Q2: Who can benefit from geofencing marketing?
A: Geofencing is ideal for local retailers, restaurants, event sponsors, service providers, and any business looking to drive foot traffic or target customers based on their real-world behavior. It’s also effective for businesses wanting to outmaneuver competitors by targeting their locations.

Q3: How does geofencing help increase ROI?
A: By focusing your ads on people who are physically near your business or strategic locations, you avoid wasted impressions and reach high-intent audiences. This targeted approach leads to higher conversion rates and measurable increases in store visits, sales, and overall ROI.

Q4: Can I use geofencing to target my competitors’ customers?
A: Yes! One of the strongest advantages of geofencing is the ability to set boundaries around competitor locations or events, allowing you to serve your ads directly to their visitors and attract new customers to your business.

Q5: How do you track and measure the results of a geofencing campaign?
A: We use advanced analytics to monitor key metrics such as store visits, conversions, sales lift, and engagement. You’ll receive transparent, easy-to-understand reports that clearly connect your ad spend to real-world business outcomes.

Q6: How quickly will I see results from a geofencing campaign?
A:Businesses can usually see increased engagement and foot traffic within days of launching a campaign. The exact timeline depends on your goals, offer, and audience, but geofencing is designed for fast, measurable impact.

Q7: Is geofencing expensive?
A: Geofencing is highly cost-effective because it focuses your budget on high-intent audiences rather than broad, untargeted reach. We work with you to set a budget that aligns with your goals and delivers maximum return on ad spend.

Q8: How do I get started with a geofencing campaign?
A: Simply book a free strategy call with our team. We’ll help you define your goals, select target locations, and craft a campaign that delivers measurable results for your business.

It’s local domination. And you’ll wonder how you ever marketed without it.